Independent media agency Involved Media have been appointed by ZERO.
Involved Media will take a data driven approach to harnessing owned, earned and paid media to drive brand awareness and sales for its first product, ZERO plastic free dry wipes to launch at the end of this month.
Established in 2020 by Georgina Carberry and Damien West, ZERO is a brand from Australian start-up My Childe, which was set up with the mission of replacing everyday children’s products with renewable plant-based materials, thereby solving a vital need for parents to end their reliance on single-use plastic.
Involved Media managing director, Sarah Keith, said: “We are delighted to partner with ZERO and can’t wait to start working with the team. I have been cheerleading Georgina from the beginning, and it’s been incredible to watch as they solve complex design and production challenges.
“I am delighted to move off the side-lines and for Involved Media to become part of the team to bring the ZERO message and product line to market. Sustainability and climate goals are paramount right now and helping our youngest generation and their parents to do their part can only mean great things for the future of the planet.”
Zero Founder and CEO, Georgina Carberry, said: “We can’t recycle our way out of the plastic waste problem. Globally, more than 300,000 disposable nappies are sent to landfill every minute, so our little Aussie start-up is set to make a big difference globally.”
The addition of ZERO follows client wins by Involved Media, including Hertz, NordicTrack, Chartered Accountants Australia and New Zealand, and Crayola.
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