Australian College of the Arts (Collarts) has appointed independent agency Match & Wood to handle it’s media strategy, planning and buying.
The appointment follows an expansion of their course offering and addition of a fourth Melbourne campus earlier this year.
Collarts is an independent tertiary education provider focused on the creative and arts sector, with courses in music performance & production, audio engineering, interior design, fashion marketing, entertainment marketing & management, content creation, comedy and more.
“We are excited to be working with Collarts as they continue to lead the way in creative & arts education in Victoria. They have a fantastic offering and we’re enjoying our collaboration with the marketing team as we work towards boosting enrolment in 2020,” Match & Wood managing partner Lyndelle O'Keefe says.
The 2020 campaign launched earlier this month across digital and out of home.
"In an increasingly competitive category it’s important that we have a strong partner to help us navigate the media landscape, identify opportunities, and ultimately drive enrolment," Collarts head of marketing Vanessa Puopolo says.
“The Match & Wood team have hit the ground running and already impressed us with their knowledge, speed-to-market and service levels."
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