Independent full-service agency This is Flow has continued its account winning streak, picking up a further four clients across media and creative.
New business includes media buying for Zeus Street Greek Restaurants and Domaine Homes, plus the addition of creative responsibilities for McVitie’s and Hydralyte.
Care Pharmaceutical’s brand, Hydralyte, was a founding media client of the agency, but after a successful trial has now been given creative and social responsibilities. The work is handled in tandem with This is Flow's digital partner, True Sydney.
"Working with one point of contact through Flow, alongside the True team, has ensured that Hydralyte benefits the whole way through from strategy, planning, execution and output. We have seen strong results and growth as a direct result of this connected approach," Care Pharmaceuticals marketing manager Daniela Fra said.
After being appointed to handle the media planning and buying responsibilities for the $3m McVitie’s account last month, the agency has now added the brand’s creative to their roster. The creative was previously with WhiteGrey.
“True are experts you want by your side,” This is Flow managing director Jimmy Hyett said.
“They have very similar values to us, a client first approach, and work with passion that really shows in the results we are delivering to all of our clients. It’s a model that is built for the future and we’re excited to see it evolve even further with our partners and clients.”
The agency said the significant client growth was reflective of the work it as doing to challenge the traditional agency model, as clients look for a new way of working.
The wins are another big step for This is Flow after securing the $5m media account for CruiseCo last year. The independent, which launched in mid-2016, has billings upwards of $10 million.
This Is Flow, a full-service agency with a focus on media planning, buying and production, rebranded in 2018 from Media & Production Partners.
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