The In-House Agency Council (IHAC), in partnership with -lution, has launched its 2024 summit.
This year’s event takes place in Melbourne September 11 and features an international keynote from Activision Blizzard's head of global gaming business success strategy, Claire Nance, discussing how her in-house agency drives growth in a competitive gaming marketplace.
Other speakers include Sarah Hetherington, executive manager of creative services at Commonwealth Bank; Cat van der Werff, ECD at Canva; Ben Oliver, head of media at Treasury Wines; and Georgie Bugelly, group head of agency services at Asahi.
-lution CEO and executive chairman of IHAC, Chris Maxwell, says the team is delighted to bring back the Summit for a second year, after delivering a "hugely successful" inaugural event last year.
"The trend towards in-housing and hybrid agency models is only accelerating, and the IHAC Connect Summit is established as the region's premier event for those working in or considering these models," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.