Impact.com has acquired Pressboard, an analytics and reporting platform for branded content.
Pressboard, a Vancouver-based company, provides tools to measure sponsored content, ecommerce, and social media programs.
The acquisition allows publishers to scale their content partnership opportunities by enabling more robust partnership opportunities between publishers and brands.
“Impact.com’s acquisition of Pressboard aligns with our mission to revolutionise and power the partnership economy,” says Impact.com CEO David Yovanno.
“To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue.
“The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today’s digital consumers with authentic experiences that deliver real results.”
Pressboard joins Trackonomics, which Impact.com acquired last year to create a holistic publisher solution to power and scale their sponsored and commerce content programs.
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