Industry body the Independent Media Agencies of Australia (IMAA) is bringing its Digi-Byte event to Melbourne.
Digi-Byte, to be held at Fortress Melbourne, Tuesday. July 9, is designed to explore the nation’s digital landscape.
The event will feature a keynote presentation from Digital Immersion co-founder Paco Albie who will bring his ecommerce and digital data expertise from Chemist Warehouse, Country Road and Nike to discuss personalisation, ecommerce and retail media trends.
The event will also feature panel discussions and an immersive gaming experience.
The panel discussions will focus on:
- Retail media: moderated by Hatched head of retail Simon Porter, GCA head of media strategy and insights Cameron Gunns and Criteo managing director Colin Barnard.
- Digital audio: moderated by Media33 head of digital Robbie Ibbotson, SCA head of digital ad product and operations Kim Loasby, Nova chief commercial officer Nicole Bence, ARN head of digital audio Corey Layton, and SEN head of digital sales River Bradley.
- Programmatic: to be moderated by Half Dome co-founder Joe Frazer, QMS head of programmatic sales Laura Wall, Spotify head of automation JAPAC Liam Hickey, Nine director of programmatic and digital sales Jordan King, Blis head of sales Elias Psarologos, and ACM senior product manager Anushka Aghaian.
The inaugural Digi-Byte event was held in Sydney in May launched the IMAA Academy’s Digital101 elearning module – a overview of Australia’s digital media sector.
Blis head of sales Australia/New Zealand Elias Psarologos said following the success of the Sydney Digi-Byte event, he is thrilled to extend the brand's support to the Melbourne event.
"Melbourne's dynamic digital landscape makes it a crucial hub for innovation and growth in Australia, and with that, Blis wants to ensure our continued dedication to advancing the Melbourne adtech market," Psarologos said.
IMAA CEO Sam Buchanan said the industry body was overwhelmed with the response from the Sydney indie sector to the first-ever Digi-Byte event.
"We’re looking forward to bringing the energy and excitement from the Sydney session to our members and partners in Melbourne," Buchanan said.
“Digital media will receive the highest proportion of investment from our members, according to our latest IMAA Indie Census.
"We’re excited to have a stellar line-up of panellists for our Melbourne event - I know their insights and learnings will be invaluable for agencies as they plan their 2024/2025 campaigns.”
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