Ikon has appointed independent digital out-of-home (DOOH) verification platform Veridooh to track, measure and verify its outdoor campaigns.
The WPP-owned media agency selected Veridooh following a review and will use the platform for some of Australia’s biggest advertisers, such as Commonwealth Bank, Lindt and Subway.
As part of the partnership, DOOH campaigns booked by Ikon will be monitored and verified, covering metrics such as plays, exposure time and share of voice, to drive transparency for its clients.
“We selected Veridooh for its ease of use and unmatched analytic capabilities,” says Pia Coyle, national head of investment at Ikon.
“Veridooh will help ensure we continue to maximise our investment in DOOH advertising for our clients by providing previously unavailable measurement and performance metrics.”
Veridooh, which was founded in 2018 due to a lack of independent outdoor verification platforms, already works with WPP’s GroupM after being selected in July last year. The platform has also worked with Omnicom Media Group since the start of this year.
“Transparency creates trust, which creates buyer confidence, which generates more revenue. It’s a win for the entire digital out of home industry, and it’s why we created Veridooh,” says Mo Moubayed, co-founder of Veridooh.
“The peace of mind we give our clients is the ability to be sure that they have received what they have booked. Clients are seeking independent verification from all media, and digital out of home is no exception. Our platform provides total transparency and answers any critical questions that advertisers may have around the delivery of their campaigns.”
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