Independent brand and design agency Hulsbosch has launched a brand refresh for VetPartners, an Australian and New Zealand veterinary care network.
Hulsbosch sought to create a feeling of a "movement for vets and pets" with the brand identity while reinforcing VetPartners values of integrity, excellence, community, and care.
Striking a balance between a professional, corporate aesthetic and a dynamic feel, Hulsbosch also introduced new graphic patterns alongside a refreshed colour palette, typography and photography style that can be applied across touchpoints.
Along with core logo assets and brand guidelines, Hulsbosch has also supported the rollout of the new brand through VetPartners collateral, expos stands, digital platforms, office environments, uniforms, and merchandise.
Hulsbosch client strategy director Carolyn Pitt said the agency designed the new VetPartners brand to encapsulate the essence of a dynamic, caring movement that serves both vets and pet owners.
"It is modern and distinctive, and together with the refreshed colour palette and new graphic elements, reinforces VetPartners' leadership and commitment to integrity and excellence in animal care," she said.
VetPartners Australia and New Zealand chief customer officer, Stephen Druce, said the creation of a new brand identity is a critical step in the company's journey and reflects its vision for the future.
"We are committed to setting new standards of excellence and care within the veterinary industry, and this rebrand will help unite our community under a shared purpose," he said.
"It empowers us to move forward with confidence as we continue to grow and evolve as an industry leader.”
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