The Australian Influencer Marketing Council (AiMCO) has released a specialist guide on best practice for measuring campaigns.
The AiMCO Influencer Marketing Measurement & Metrics Best Practice Guide has been developed to provide greater clarity on the importance of metrics and how to measure a campaign correctly and effectively.
The guide, developed by AiMCO’s Best Practice Working Group, supports AiMCO’s Code of Practice launched in 2020 and updated in 2021.
Jamie Taylor, AiMCO Guiding Council member and head of integration at Havas Media, said the guide has been a labour of love for some time now, with specialists from all corners of the industry inputting into the guide.
"We’ve landed on a comprehensive, yet succinct guide, which is valuable for marketers, agencies & creators alike," said Taylor.
"It provides actionable insights, industry best practices, metrics definitions and even legal considerations to help you make informed decisions and achieve success in your influencer campaigns.”
Patrick Whitnall, managing director of AiMCO, said this is another important step in the industry to strengthen marketers trust in influencer marketing.
"Thank you to our members for their passion, transparency and accountability to produce this guide," he said.
To support this release AiMCO is hosting a webinar on Tuesday, November 28.
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