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Strategic brand and creative agency, Houston Group, has launched a new brand identity for PCYC NSW, a charity empowering young people to reach their potential through community partnerships.
The revitalised PCYC NSW brand launches across all digital and social channels, and across their 66 clubs throughout NSW.
Working with PCYC in a pro bono capacity, Houston Group identified the need to create a unifying story and clear brand architecture, building a shared understanding of what PCYC NSW stands for and increasing relevance among a more diverse audience.
Underpinned by the central idea of ‘Belong somewhere life changing’, the refreshed brand identity brings the charity’s impact and belief in young people to the forefront through a vibrant colour palette and more meaningful imagery.
Houston Group CEO and founder, Stuart O’Brien, said growing up in Mount Druitt, he saw first–hand the work of PCYC, so the project is very personal to him.
"The ability to contemporise such a significant community brand is a really important opportunity; to modernise it in a way that allows kids to re–engage and connect with their local PCYC," he said.
PCYC NSW CEO, Ben Hobby, said the charity is delighted that Houston Group has engaged with its team in such a professional manner.
"Their expertise has crafted a contemporary, energetic design and message that will assist us to raise an elevated awareness with existing and new stakeholders," he said.
"We are deeply grateful for their generosity of time, talents and resources to bring concepts to life over a quick timeframe.”
Credits
Client: PCYC NSW
Michael Klein – Assistant Marketing Manager
Bree Godden – General Manager Fundraising and Marketing
Ben Hobby – Chief Executive Officer
Agency: Houston Group
Stuart O’Brien – CEO & Founder
Cate Patterson – Account Manager
Alex Toohey – Executive Creative Director
Ticky Lan – Designer
Max Russell – Finished Artist
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