Social media management platform Hootsuite has appointed Maggie Lower as chief marketing officer.
Lower joins the executive leadership team and will take responsibility for the brand’s overall global strategy, demand generation, communications, and events. She has more than two decades of experience in marketing, previously working as global CMO of Cision.
“As I searched for a CMO to join the company to help drive this phase of growth, I knew I was looking for a modern marketer,” says Hootsuite CEO Tom Keiser.
“Maggie is exactly that. She has spent her career combining both the art and science of marketing to drive exceptional results for global brands and I look forward to working with her as we rapidly grow and transform our company and this industry.”
Lower was also previously the first CMO at TrueBlue, and has held marketing leadership roles at Alight and Aon Hewitt, and spent 15 years at Bank of America.
“Hootsuite is an iconic brand that forged a category—they anticipated how people would connect with the world well before social media became part of the household vernacular,” Lower says.
“I’m honored to join this incredibly talented, purpose-driven leadership team that is bringing global communities together as we navigate one of the most dynamic economic periods in history.”
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