Social media management platform Hootsuite has joined the content marketing speciality within TikTok's marketing partner program.
This means that Hootsuite users can manage, execute and optimise TikTok content alongside other platforms.
Maggie Lower, chief marketing officer, Hootsuite: “We’ve watched as video content has grown into a powerful tool that successful brands use to socialise with the world, and have identified the pain points our customers face in creating this type of content."
Melissa Yang, head of ecosystem partnerships, TikTok: "At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities."
A survey conducted with Hootsuite customers showed about 38.5% are active users of TikTok as a part of social media strategy and 63% intend to start using the platform in 2022.
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