Electronic brand Hisense Australia has signed a three-year sponsorship deal with the NRL.
As part of the new partnership, Hisense becomes an official partner of the NRL Telstra Premiership, giving it naming rights to the Thursday Night Football broadcast, to be known as Hisense Thursday Night Football, as well as high brand exposure.
“We are thrilled to be partnering with the NRL and bringing the Hisense brand closer to the NRL’s passionate fan base,” says Andre Iannuzzi, head of marketing at Hisense Australia.
“This major sponsorship reflects our focus on showcasing our innovative and premium product range to Australians and underscores our commitment to our customers, ensuring they experience their favourite sporting games as crisp, clear and true-to-life as possible in their homes.”
In addition to the rebranding of Thursday Night Football, Hisense will also be a State of Origin Major partner for 2020 and 2021, including stadium branding, digital integrations and social media.
The electronics company is also set to be the inaugural Official Presenting Partner of NRL TV, which has content shared across NRL.com and the NRL App.
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