Independent HERO has been appointed agency partner to launch the luxury hotel brand The Langham, Gold Coast, & Jewel Residences.
The competitive pitch saw HERO agency win the remit to define the hotel's creative platform and develop and implement paid media and public relations strategy.
The campaign will launch the long-awaited hotel on the Gold Coast in the coming months.
Nick Clarke, director of sales & marketing, The Langham, Gold Coast & Jewel Residences, managed by Langham: “We were looking for a best-in-class agency that could help with the multiple disciplines we required to launch successfully.
"We were really impressed with the creative thinking of the team and the fact that they offered everything under one roof. We are excited to see it all come to life over the coming months.”
Bob Price, managing partner, HERO: “The Langham Hotel is literally a dream client for us. We have been able to really have fun with our creative thinking and push the boundaries to develop a platform and launch idea that will really showcase the new wave of luxury that The Langham Hotel will bring to the Gold Coast. We can’t wait to bring this to life across paid and earned media.”
The Langham, Gold Coast appointment caps off a number of business wins for HERO, including Henkel, Toyota, Maybelline New York and v2food.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.