Henry Tajer, the former CEO of Dentsu Aegis Network, has surfaced in a new role.
He is the CEO of The Influence Group, a group listed as providing "Strategy, Influencer Marketing and Insights".
Tajer, who confirmed the appointment to AdNews, took "significant shareholding" in the business.
He will work with The Influence Group founders, Sharyn Smith and Howard Parry-Husband. The Influence Group includes two companies: strategic consulting and insights business Pollinate and social influence agency Social Soup.
Tajer: “I’m honoured and excited to be joining forces with Sharyn and Howard. The Influence Group is already home to two highly successful and independently owned businesses, and there is a strong opportunity to grow them and take the group to the next level.
“Our aim is to put influence at the centre of the media and marketing universe. For too long, influence has been regarded as an afterthought. But the business of marketing is changing as more and more companies recognise and harness its power.”
The Influence Group Director and Social Soup Founder and CEO, Sharyn Smith: “We’ve known Henry for many years and he has always recognised the opportunity in our businesses and the role for influence.
“There is genuine alignment of ideas and ambitions across the three of us. We have complimentary skills sets and different perspectives to drive real, tangible success for clients new and old.”
The Influence Group Director and Pollinate CEO, Howard Parry-Husbands: “Henry’s stellar career proves he understands how to create growth, locally and globally. He has a deep understanding of the marketing and media business, and recognises the key role influence plays in changing people’s behaviour and driving sales.
“As an independently owned group, with a simple structure and a great team, The Influence Group is purpose built to deliver an easy-to-access but exponential difference for our clients.”
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