Hennessy has tipped-off its 2022-23 NBA campaign in Australia through a series of innovative 3D Out of Home (OOH) large format placements in partnership with oOh!
The first alcohol brand in Australia to launch in this OOH format, the local campaign is running across two sites in Melbourne -B ourke Street & The Emporium. These are the only sites in Australia that have Large Format City Centre Full Motion locations and are the second in market execution behind London.
The campaign has been using 3DA, a creative video imagery that when viewed from a specific vantage point, gives the incredible and impactful illusion of 3D on OOH screens. The striking visuals give unparalleled depth, with motion content enabling short clips to be played on a loop giving the viewer a new creative experience.
Scott Bowie, marketing director at Moët Hennessy ANZ, said: "As part of the Hennessy NBA marketing partnership, our team in Australia has always been at the forefront of innovation.
“From our iconic Bondi Icebergs basketball court in 2021, to more recently Australia's first-ever floating basketball court, this 3D billboard helps support that ambition and bring the campaign to life in such an impactful way.”
Neil Ackland, oOh!’s chief content, marketing and creative officer and Poly CEO, said: “We love that Hennessy is capturing audiences at scale and bringing to life, with full impact, their latest campaign on both of our 3DA sites in Melbourne –The Bourke and Emporium.
“oOh! is the only Out of Home media company in Australia with full motion 3D Anamorphic assets. The sheer scale of the screens along with this attention-grabbing creative execution will make the Hennessy campaign truly unmissable.”
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