The Media Federation of Australia (MFA) has launched MFA Support, a program to support agency professionals who have lost their jobs due to the COVID-19 pandemic
The aim is to retain valued talent in the industry by ensuring they remain connected and provide them with an accessible mechanism for re-employment.
“The impact of COVID-19 has meant media agencies have had to make some incredibly tough decisions, in some cases having to let go of valued staff who are very good at their jobs," says MFA CEO Sophie Madden.
"In speaking with our members, we identified a real desire to provide emotional and practical support to all those affected by job loss, to ensure we keep them connected to their colleagues in the industry and provide a smooth pathway to re-entry through future employment opportunities.”
The program gives:
- Access to continued learning via MFA People programs: free access to all of the MFA’s learning and knowledge programs – MFA TV Foundations, MFA Digital Foundations, NGEN and MFA 5+.
- Talent directory for re-employment: the MFA has created a talent directory of all out-of-work professionals for agencies to access when new roles open up. Available roles will also be posted on the MFA website and emailed to MFA Support members.
- Staying connected via introduction to industry leaders: the MFA will facilitate conversations with senior leaders and industry peers at member agencies, providing an opportunity to build their networks, chat about developments in the industry, and gain CV feedback or career guidance.
Aimee Buchanan, CEO of OMD Australia and a MFA Board member: “The entire board felt very strongly that we have a responsibility to ensure media agency professionals who have lost their job during this difficult time feel supported and remain connected to the industry. We are confident that this program will provide real value to our community.”
If you’ve lost your media agency job as a result of Covid-19, you can join MFA Connect by contacting the MFA at: mfa@mediafederation.org.au
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