Hearts & Science, part of Omnicom Media Group (OMG), has appointed Tom Leahey as head of digital for Melbourne to oversee Hearts’ integrated digital and data proposition in the local market.
Leahey brings a wealth of experience to the position. In his most recent role, he was responsible for setting up the internal programmatic trading desk, establishing and developing a full programmatic technology stack and the related audience data play to enable the offering.
Prior to that Leahey held various programmatic and search leadership roles within OMG’s OMD after arriving from the UK in 2015.
“I’m excited to be joining the Hearts team here in Melbourne, and advocating for Hearts & Science’s market leading proposition," Leahey says.
"With data-led decisioning and customer behaviour at the core of the business, I’m looking forward to driving success for clients and guiding them through this ever-changing eco-system.”
Hearts’ Melbourne managing director Richard Smith says he is delighted to have Leahey join the senior local team.
“Identifying the right person to lead our integrated proposition was critical. In Tom, we have welcomed back a former Omnicom staffer, who is well known to the local team and broader OMG divisions," Smith says.
"It’s crucial that we bring to life our focus on the customer journey via the intelligent application of data-centric solutions. I’m certain that Tom is the right person to accelerate both our clients’ growth, and that of the agency in Melbourne.”
Leahey started on 15 February.
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