Heard Agency has launched a female specialist division Her to deliver marketing solutions for brands focused at female target markets.
The new division will be made up of an all-female team led by Heard Agency co-owner Darragh Heard and account director Alice Sherrah.
“Whether it be a matter of differences in life stage, or socio-economic standing, or perhaps more phycological complexities such as the motivations of a stay-at-home mother in comparison to one who is working fulltime as a high-powered executive. You cannot talk to these segments in the same way," Heard says.
Her will use its quarterly focus groups and surveys, to keep the database relevant and unearth the latest insights.
This will be further strengthened through partnerships with major women’s networks and platforms, including Business Chicks, Agency Circle and the UDIA.
“Her will seek to work with brands that share similar company values and whom actively demonstrate their understanding and respect for the diversity of females," Sherrah says.
"It’s so exciting to know we are part of this revolution of more healthy and positive messaging to young and older female generations alike. There will also be a theme of environmental conscience and sustainability to our work, because we are really passionate about our social impact.”
It will also offer clients a business network that facilitates for contra-deals and mutually beneficial partnerships, as well as provide opportunities for introductions into retailers for new e-commerce brands that wish to expand.
Heard Agency is currently made up of 80% females and has a client base including Avene, Klorane, Masseur and Table of Plenty.
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