Havas has appointed VML's David Shulman CEO of its global CX network.
Shulman becomes the customer experience network’s inaugural chief executive, leading more than 1,800 people.
His resume includes CEO of Omnicom Group’s Organic, president at Wunderman and most recently chief experience officer for VML.
Shulman began his career on the client side in brand strategy at Jaguar. He will be based in New York and report to Donna Murphy, Global CEO of Havas Creative Network and Havas Health & You.
Havas has since 2020 been integrating and aligning the CX capabilities of its specialty shops such as BETC Fullsix, Think Design (user experience) and Gate One (a digital and transformation consultancy).
“Customers are holding brands accountable to deliver on the promises they communicate," said Shulman.
"Havas’ strength in Creative, Health, and Media, matched with a powerful CX network, creates a unique formula to deliver meaningful experiences that help brands differentiate and win. I am thrilled to join such an outstanding team to drive growth for our agencies and the brands we serve."
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