Havas Group reported a “strong recovery” in 2021 with revenue growing 10.8% to €2.341 billion.
Organic growth was a record 10.4% after a fall of 9.9% in 2020. Net revenue was €2.238 billion, up 9.2% compared to 2020.
Net revenue in the third and fourth quarters of 2021 was ahead of pre pandemic 2019.
Havas joins other global advertising groups riding an economic wave following the pandemic dip: Omnicom posted organic growth of 10.2%. forn 2021, WPP had a 12% jump in like-for-like revenue, dentsu had organic growth of 13.1%, Publicis Groupe 10%.
Havas says the year was a record for client wins, including Easyjet, Nestlé, Telecom Italia, VW, World Bank x IMF, Pfizer, Dolce & Gabbana, Pernod Ricard, Red Bull, Sears, Unilever (Western Europe).
Havas: “All the geographical regions delivered excellent organic performances in 2021, with positive contributions from all divisions: Creative, Media and Health communications.
“North America and Europe were the biggest contributors, enjoying solid organic growth. Asia-Pacific and Latin America also reported highly satisfactory performances.”
Havas pursued targeted acquisitions, with four majority stakes in 2021: BLKJ (a Singapore-based creative agency), Agence Verte (CSR communications in France), Nohup (Customer Experience in Italy) and Raison de Santé (a healthcare communications agency in France).
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