Havas Health & You (HH&Y) has appointed Megan Rokosh as its first global CMO.
Rokosh's new role will see her coordinate global marketing across HH&Y’s more than 70 active countries and 4000+ employees, including the Asia-Pacific.
“The health and wellness industries are incredibly dynamic right now, penetrating virtually every other industry in the marketplace and evolving by the second,” Rokosh says.
“The combination of the pace of growth and the unique portfolio of Havas and Vivendi assets creates an incredibly unique set of tools to leverage as HH&Y evolves into its next phase. I couldn’t be happier to join this incredible team at such an interesting and purposeful time in the evolution of the business.”
Previously the director of communications for Havas’ media and creative networks in North America, Rokosh brings more than 13 years of global marketing and communications experience across various categories of the agency business.
She has worked with regional and global clients, partners and media, including MLB, NHL, Disney, Revlon, Walmart, Rogers Communications, UN Women, Cannes, ANA, Forbes, Business Insider, Wall Street Journal and Ad Age.
Rokosh will be based in New York and will report directly to HH&Y global CEO Donna Murphy.
Murphy says health is a growing category of influence in the marketplace and so the addition of Rokosh has become essential.
“As we grow quickly and our scope of work broadens from health and wellness communications into technology, data, and platforms, bringing a CMO into our network became a clear necessity," Murphy says.
"Megan brings an unprecedented understanding of the greater Havas and Vivendi networks, an unmatched ability to commercialise and spark growth, and a profound sense of human purpose in our category. What we can accomplish together is exciting.”
In her previous role, Rokosh and team increased Havas’ share of voice from 12th to fourth in the United States and co-created the Havas-owned platform “Bands & Brands”.
Before her time at Havas, Rokosh directed strategy for Rogers Communications, a $26 billion multimedia and telecommunications company.
In Australia, Havas Group Australia and New Zealand is headed up by Group chairman and Host founder Anthony Freedman. Laura Aldington is the CEO of Host/Havas.
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