Indie media agency Hatched has been appointed to online pet store Swaggle, following a competitive pitch.
Hatched, working as part of an agency village with creative agency The General Store, is already delivering a communications strategy including media planning and buying for the brand across transit out-of-home in Sydney, Melbourne and Brisbane, Broadcaster Video on Demand (BVOD) and performance media.
Hatched Sydney managing partner Cat Edghill said there's not a lot of opportunities to be involved in a brand’s journey from the very beginning.
Swaggle launched nationally in January.
"We are thrilled to be putting our e-commerce and retail smarts to work in partnership with Swaggle to drive brand growth," Edghill said.
Swaggle head of marketing Emma Wynne said the brand is pleased to have found such a terrific media partner in Hatched.
"The team’s energy and strategic focus are just what we need to accelerate the growth of Swaggle and reach pet parents right around the country," Wynne said.
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