Gumtree Australia, CarsGuide and Autotrader announce new appointments to lead the media team and support brand partners to leverage the full potential of the network’s 7.8 million unique monthly visitors.
Jodie Smith joins as head of partnerships for Automotive. Smith will lead a specialised team of sales experts with a focus on strengthening relationships in the auto industry by identifying partnership opportunities that will drive revenue and value for customers and their business.
Tim Lloyd, a data and tech advertising specialist, has been promoted to the role of head of adtech and data. He will be integral at building world class solutions through CarsGuide and working closely with clients to deliver commercial products.
Both appointments will bring together expert skills to answer the unique challenges brands and marketers across the country face, such as further depreciation of cookies and stock shortages.
Shannon Fitzpatrick, director of commercial partnerships said: "We are building a diverse media team with expertise in data, innovation and insights that addresses our partners’ needs to not only overcome the current environment but design advertising solutions for the future."
"With an upskilled leadership team in place, we have our sights set on the future and are committed to achieving our goal to grow motors and transform our advertising and content offerings."
"Not only that, we remain dedicated to partnering and collaborating with our clients, providing bespoke solutions that will help their business grow."
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