Guinness has released Guinness Weather via Thinkerbell, a campaign that allows punters to redeem a free pint of Guinness Draught as soon as the temperature drops to ideal consumption conditions.
Winter is the best season for enjoying a Guinness, however, a lesser known fact is the optimum temperature to pour a pint of the black stuff is between 5 and 7 degrees, so when the temperature drops to 5 and 7 degrees outside, the promotion activates.
Guinness lovers can check out the website housing an official Guinness Digital Thermometer which gauges the temperature on the border of NSW and Victoria. A free Guinness is not far with the promotion’s Pub Finder tool, which locates the closest participating venue. The promotion is now live and will run throughout July or until keg stocks last.
Connections director Ed Stening, said: “Everyone thinks about Guinness on St Patrick’s Day but the campaign aims to remind drinkers that winter is the best time to enjoy a Guinness, and a great time to get people together enjoying a pint in their local pubs."
Thinkerbell executive creative tinker, Paul Swann: “We wanted to give people a reason to look forward to a cold snap, with a chance to enjoy a Guinness at its best."
The promotion is supported by a multi-channel campaign running across outdoor, radio, PR, digital channels, and media partnerships.
Credits:
Client: Lion
Creative Agency and PR: Thinkerbell
Media Agency: UM
Digital Agency: Pink Zebra
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