GroupM’s Finecast has made two senior hires as the business continues to grow.
The addressable TV unit has appointed Matt Stephens as head of client engagement and Georgina Fox as head of operations.
Stephens is responsible for driving the growth of Finecast and working with agencies and clients to drive understanding of the role of Addressable TV to deliver results as part of a modern media strategy.
In her new role, Fox is responsible for managing supply partnerships for Finecast and leading the operations team that implements all Addressable TV campaigns at GroupM.
“Advertisers’ appetite for Addressable TV has accelerated in the past 12 months, as they discover the ability to reach television audiences in new ways using data and technology to target and measure,” says Brett Poole, Finecast managing director.
“It’s exciting to welcome new additions to the team as we continue to grow Finecast, the only dedicated addressable TV business within Australia, committed to advancing TV advertising experiences for Australian brands and viewers.”
Stephens has more than 13 years’ experience in advertising sales and leadership positions in TV and media. He joins from SBS where he spent the last six years leading the NSW sales team across TV and digital, including its BVOD platform. He has also spent more than four years at MCN, now Foxtel Media.
Fox steps into the position from her role at GroupM as publisher partnerships and supply director, where she oversaw all programmatic supply across video, display, audio, out-of-home and native.
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