Accolade Wines' Grant Burge partners with Australian of the Year Dylan Alcott to encourage all Australians to celebrate their ambitions, achieve their goals and leave their own mark on society.
The 'Leave Your Mark' campaign has been developed by creative agency Milkmoney and sister agency Octagon, PR agency Dialogue PR and media agency Havas Melbourne.
Grant Burge has a long history of leaving its mark – not only on the region’s winemaking community and grape growing families but also on the many generations of wine-lovers around the world, crafting exceptional wines to gift, enjoy and appreciate life’s special moments.
To hero the values behind Leave Your Mark and inspire people to pursue their passions, Grant Burge has joined forces with Dylan Alcott. A role model who has already achieved so much in his 31 years – including four Paralympic gold medals and being the only male in any form of tennis to win the Golden Slam.
Alcott knows how much is possible, both personally and professionally, with the right mindset. In his new role as Grant Burge ambassador, Dylan shares a unique glimpse into his motivations, future aspirations and how he strives to leave his mark on society, focused on promoting equality across all abilities.
Alcott said: “I’m pumped to join the Grant Burge family and be part of Leave Your Mark, a campaign that shares my own desire to motivate people to be the best version of themselves and make a difference. It’s not about our past achievements or wins but what we are going to do next; being future- focused and striving to make a positive impact in what we do”
As part of the brand’s alliance with Alcott and demonstrating how thewinery continues to leave its mark today, Grant Burge is also an official partner of the Dylan Alcott Foundation - a charitable organisation with the purpose of helping young adults living with a disability to achieve their dreams and realise their full potential.
To mark the partnership, Grant Burge will be donating $2 from select wine bottle sales later this year to establish tertiary education scholarships in conjunction with the foundation across the country, eliminating barriers to education and providing future work opportunities for all Australians.
Jack Glover, Marketing Director ANZ, Accolade Wines said: “Leave Your Mark is a campaign that represents Grant Burge’s progressive approach to winemaking, our commitment to continually evolving our portfolio and ensuring we are crafting premium wines to be enjoyed by all that over-deliver at every price point."
Kate Bradley, managing director of dialogue PR,across Accolade Wines’ portfolio, said: “Dylan Alcott is such a beloved Australian role model, who has had a profound influence on the lives of so many people, and he’s not done yet. He’s a great fit for Grant Burge, a winery that continues to make a positive impact on both the wine community and consumers."
Credits:
Accolade Wines: Samantha Filocamo – Head of Marketing, Premium & Sparkling
Ellen Storey – Brand Manager, Premium
Madeleine Legoe – Assistant Brand Manager, Premium
Milkmoney and Octagon – Creative Agency:
Octagon Managing Director – Simone Errey Creative Director – Ethan McLean
Strategy Director APAC - David Gregory Planning Director APAC – Neil Sura
Art Director – Alessia Ferrier
Milkmoney Managing Director – Roz Barnfield
Film Director – Ethan McLean
Producers – Jess Hicken, Carrie Williams, Briony Luschwitz Production Manager – Emma Woodward
Photographer – John Tsiavis
Director of Photography – Liam Brennan
Editor – Jamie Rusiti
Art Director – Todd Lopez
Dialogue PR – PR Agency
Havas Melbourne – Media Agency
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