Goulburn Valley, part of the SPC company, has unveiled ‘Taste the good life’ in partnership with brand experience and innovation company Akcelo.
‘Taste the good life’ celebrates the heritage and provenance of the Goulburn Valley region.
In a series of delicious executions running across OOH, digital and social, Goulburn Valley fruits are shown living their best life in pear martinis, grilled apricot appetizers and plum duck salads.
Lisa Rizzardo, general manager - marketing, Goulburn Valley said: "In ‘Taste the good life’, Akcelo has distilled the true essence of the brand and brought it to life in a way that will surely attract attention and drive purchase consideration."
The Goulburn Valley relaunch is the first work by Akcelo for SPC, with additional projects across its portfolio currently underway.
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