Google’s advertising revenue increased by 16% in the second quarter as its parent company Alphabet hit $US9 billion in profit.
The search engine reported $US32.6 billion in advertising revenue for the second quarter, up from $US28 billion from the same three months last year.
Total revenue for Alphabet was up by 19% year-on-year to $US38.9 billion, compared to $US32.7 billion a year ago.
Profits for Alphabet was $US9.9 billion, up from $US3.2 billion a year ago.
“With a showing quite similar to Q1, Google’s second quarter earnings again display the moderating growth that has come to characterise 2019 for the company,” says eMarketer senior forecasting director Monica Peart.
“Strength in mobile advertising is holding search ad growth steady and in a positive turn of events, global currency positions are beginning to stabilize against the US dollar, giving Google ad revenues minor relief versus Q1.”
The results in detail:
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