Google has launched a campaign to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic.
Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has been isolating, it’s also had the effect of bringing people closer together and has fostered a collective mentality.
Google products - from local business listings to Maps - have helped to play a role in this. To tell that story, Google tapped Colenso BBDO and rising star director Sanjay De Silva from production company, Division.
“We were just having some fun on this one. It's a simple story so I felt it really needed to have some attitude while still being vibrant and playful," De Silva says.
"And, it's always important for me to present a beautifully diverse Australian community, because that's the Australia I know.”
The simple story of a young woman out shopping is captured with the distinctive style De Silva has become known for, with immersive camera techniques and visual playfulness.
Paired with music by Chris Valentine, the resulting film is a "swagger-filled" story told through community interactions.
The delightful twist that she is shopping to support an elderly neighbour is a celebration of the resurgence of community spirit, and how the Google tools you use every day can help you help others.
“We're proud to partner with Sanjay and Colenso to shine a light on the importance of community spirit and the role Google plays within it,” Google Australia marketing director, apps and platforms, Cam Luby says.
The 60-second film went to air on Sunday, 30 May, however the campaign will ‘go dark’ in Victoria out of respect for Victorians who are enduring the latest lockdown.
Credits
Client: Google Australia
Agency: Colenso BBDO
Media Agency: PHD/Essence
Production Company: DIVISION
Director: Sanjay De Silva
Executive Producer: Genevieve Triquet
Producer: Naomi Mendoza
DOP: Sherwin Akbarzadeh
Editor: Leila Gaabi @ The Editors
Online & post production: Fin Design
Colourist: Billy Whychgel
Sound Design: Franklin Road
Sound Engineer: Brendon Morrow
Music: Chris Valentine – High Life
Music Supervision: Level Two Music
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