Global digital ad spend in science has jumped significantly in the second week of April as most of the world continues to remain in lockdown amid the COVID-19 pandemix.
Ad spend for science is up 26% in the second week of April compared to the first week of March according to data from PubMatic.
This is a huge change for the category which had dropped its ad spend by 32% in the last week of March compared to the first week of the same month.
Global ad spend across most other industries has continued to decline into April as many of the world’s largest economies reacted to the COVID-19 pandemic.
Travel, sports and family and parenting experienced the steepest ad spend declines dropping 93%, 62% and 60% respectively.
Aside from science, news and careers saw distinct increases climbing 14% and 9% respectively.
The impact on publishers is also varied but is felt across all global regions.
While all publisher categories are down, gaming saw an increase of 2% as stay-at-home orders are in place across many markets.
Travel, employment and career, business and finance and reference publisher categories saw the greatest decline in ad spend dropping 69%, 54%, 54% and 53% respectively.
Ad spend across all regions were down, however APAC's decline wasn't as much as the other regions.
Both the Americas and EMEA saw ad spend decline 32%, while APAC dropped 15%.
Video ads are experienced the most impact across formats declining 35%.
Display also declined 30%, while in-app advertising dropped 13%.
PubMatic’s data analytics team analyzes over 13 trillion global advertiser bids on a monthly basis, utilizing the company’s analytics capabilities. This snapshot is based on PubMatic-sourced operational data.
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