There is a reason the acronym for Out of Home advertising is 'OOH' instead of 'OH' like any purveyor of the English language would expect. It's because that's the sound an audience makes when they see outdoor advertising done well.
Now, if you want to have a whole bucket full of 'oohs' and 'ahhs' served your way, take a peek below at some of the most creative OOH campaigns of the year with the full list of finalists and winners for the 2014 Locus Awards. Or – better yet- get all the juicy details of the award winning work in the latest copy of AdNews, avaliable now. Subscribe in print or get today's issue on the iPad now.
Luke Chess, chairman of the judging panel said: “The second year of anything – an agency, a TV series, hey, even a marriage – can be make or break. With the novelty worn off, what’s left is the bedrock on which longevity can be built. Happily, the standard of entries in this, the second year of the Locus Awards, proves that the art of outdoor communication is still thriving in Australia. The bedrock is solid. The overall standard was excellent, and the pieces we ultimately awarded could pick up (and in many cases have picked up) at practically any show around the world.”
Locus Awards 2014 Winners and Finalists
Automotive
Winner:
'Honda H20'
Leo Burnett Melbourne
Business / Finance / Banking / Insurance
Winner:
'ANZ GAYTMs'
Whybin\TBWA Group Melbourne
Finalist:
'Voice Scope'
M&C Saatchi
Beverages
Finalist:
Coopers Pale - Canadian Club Response
kwp! Advertising
Entertainment / Media / Leisure
Winner:
'Disney - The Lion King'
Slingshot
Finalist:
'Fast Front Pages'
JCDecaux Australia
Food
Winner:
'Maxibon Hangryman'
Leo Burnett Melbourne
Finalist:
'Peters Connoisseur'
Leo Burnett Melbourne
Government / Public Service / Community
Winner:
'Buildboard'
GPY&R Melbourne
Winner:
'Sink the Whaler'
M&C Saatchi
Finalist:
'No Time For Speeding' Personalised Digital Billboards'
BCM
Household Goods & Home Appliances
Finalist:
'There's Always Another Use for WD-40'
AMBA Communications
Retail Outlets
Winner:
'Taking Bookworld into the Real World'
Ikon Communications
OOH Campaign of the Year
Winner:
'ANZ GAYTMs'
Whybin\TBWA Group Melbourne
Winner:
'Game On'
Initiative
Finalist
'Fast Front Pages'
JCDecaux Australia
Finalist
'Disney - The Lion King'
Slingshot
Digital OOH Campaign of the Year
Winner:
'Game On'
Initiative
Finalist:
'My Dog My'
Starcom MediaVest
Ambient Campaign of the Year
Winner:
'ANZ GAYTMs'
Whybin\TBWA Group Melbourne
Winner:
'Clever Buoy'
M&C Saatchi
Winner:
'Honda H20'
Leo Burnett Melbourne
Finalist
'The Puppet Peloton'
GPY&R Melbourne
Experiential Campaign of the Year
Winner:
'The Human Walking Program'
GPY&R Melbourne
Winner:
'Kia Game On'
Initiative
Winner - shared:
'Taking Bookworld into the Real World'
Ikon Communications
Winner - shared:
'Bookworld - A Great Australian Story'
VCCP
Finalist:
'Maxibon Hangryman'
Leo Burnett Melbourne
Finalist:
'Slurpee Xpandinator'
Leo Burnett Melbourne
The Game Changer Award
Winner:
'Clever Buoy'
M&C Saatchi Sydney
Finalist:
'ANZ GAYTMs'
Whybin\TBWA Group Melbourne
Finalist:
'Slurpee Xpandinator'
Leo Burnett Melbourne
Finalist
'Fast Front Pages'
JCDecaux Australia
Best of Show
Winner:
'Kia Game On'
Initiative
Highly Commended:
'ANZ GAYTMs'
Whybin\TBWA Group Melbourne
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