Dentsu Aegis' full service agency Huckleberry has picked up all the creative and digital work across Funtastic's toy, sports, homewares and confectionary brands.
Huckleberry has held the media buying duties for Funtastic for a number of years and will now be the one-stop shop for the company.
Funtastic is now Huckleberry's biggest full service account.
Michael Harris, head of marketing at Funtastic, said: “Huckleberry has demonstrated an in depth understanding of the category, our product portfolio and the unique intricacies of marketing to kids during the time we have worked with them as our media agency. We look forward to seeing the benefit of going to one place for our media, creative and digital.”
Melissa Roberts, managing director at Huckleberry, said: “Funtastic has been a valued client of our group for over 10 years so this win is a milestone for our agency.”
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