Media and marketing agency Frontier Australia has appointed Vanessa Starr head of client service.
The new role, which comes on the back of a bumper year for the agency with significant client growth, has been created to further strengthen Frontier’s overall client offering.
Starr will be responsible for overseeing key client partners, managing the agency’s Account Services team, and ensuring innovation and best-in-market strategy and implementation is delivered across the business.
Starr comes to Frontier with extensive experience in media and marketing for a range of high profile brands across multiple sectors, including automotive, beauty, QSR, entertainment, apparel and FMCG.
She was previously the senior manager for media and effectiveness at Hyundai Australia, and the group director for global media agency Initiative.
Frontier Australia managing director, Dan O’Brien, said: “Vanessa’s extensive experience in working both on the client and agency side will be invaluable in ensuring our agency continues to provide genuine value for our clients. She understands what it takes to deliver sustained business growth, and her measured, insightful approach will drive excellence at all levels. We are thrilled to have Vanessa strengthen the ranks at this exciting time for Frontier.
“2022 has been a big year for the Frontier business with a number of new client wins and, of course, our inclusion into Havas’ Edge Performance Network, the largest, full-service performance marketing group in the world.”
Starr's appointment is effective immediately.
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