Free TV has welcomed communication minister Michelle Rowland’s prioritisation of a legislated prominence regime, with the Future of Broadcasting Working Group to contribute to this process.
CEO Bridget Fair said: “Rowland has taken decisive action to progress the Albanese government’s election commitment to ensure that free television services can be easily accessed on all television devices.
“Ensuring prominence of Australian television services on smart TVs and other connected devices is the most urgent regulatory issue for the television sector right now. Audiences are increasingly dependent on smart TV operating systems for how they find their local television services, and we strongly support the Minister’s view that regulation is needed.
“Australians from all walks of life rely on Free TV services for live and free sport, Australian entertainment and drama and trusted local news. A post-election survey of 1,000 voters conducted by JWS Research found that Australians considered commercial television the most useful source of news and information during the election campaign.
“Free TV services bring the Australian community together. We need to maximise their availability to all Australians and prominence is key to achieving this critical public policy outcome.”
Seven West Media managing director and CEO, James Warburton, said: “Prominence is crucial to ensure Australians continue to access free news, sport and entertainment on their connected TVs, and we commend Minister Rowland and the government for this swift action.”
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