GRAND PACIFIC Entertainment & Advisory, Francis Coady's marcoms advisory and original content creation company, has won GolfSpace Australia as a client.
The ELEVATE YOUR GAME brand platform is brought to life through direct to consumer channel marketing and communications campaign comprising owned, earned, paid and shared media.
This campaign includes digital, social, performance and loyalty campaign development, as well as outdoor advertising in partnership with JCDecaux.
GolfSpace CEO and founder, Dean Dewhirst, said working with Coady is like having a seasoned navigator charting the company's marketing and consumer journey.
"Their deep-rooted understanding of audience behaviour, cultivated through years in the entertainment and advertising industry, extends seamlessly to our team, partners, and customer base," he said.
"His CEO-level marketing and communications advisory brings a unique perspective that resonates with our audience, using the power of entertainment to drive engagement and loyalty. With Francis at the helm, GolfSpace doesn't just sell golf experiences; we craft narratives that immerse our audience in a world of possibility,” said
Coady said Dewhirst and his team really understand the value of entertaining their customer base to build trust and real engagement over the long term.
"I am delighted to help them entertain growth in this premium sports and entertainment offering as they expand across the country in the coming years," he said.
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