RyanCap data and technology specialist Foxcatcher has launched audience and activation product WorldView Retail model.
The model, by leveraging behavioural segmentation and first-party data, predicts each customer's lifetime value to close the gap between potential and converted customers.
Foxcatcher general manager of commercial and investment Varun John said understanding customer lifetime value is paramount to maximising ROI.
"Worldview Retail empowers us to craft personalised customer journeys that foster loyalty from the very first interaction, driving long-term value for brands," John said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.