Four’N Twenty celebrated the launch of their new Loaded! Rolls with a live gig with ARIA winning rock band, The Living End.
BRING, Universal Music for Brands developed and executed the brand partnership strategy with Four’N Twenty to launch Loaded! Rolls campaign.
As The Living End belted out their biggest hits, fans were treated to hot Four’N Twenty Loaded! Rolls against a backdrop of band and brand nostalgia.
Four’N Twenty introduced the new Loaded! Rolls, available in two flavours - Meat Lovers filled with BBQ sauce and Brekkie Roll offering the classic Aussie Brekkie taste of bacon and cheese with an egg sauce centre.
Anand Surujpal, general manager – marketing & innovation for Patties Foods said: “We are thrilled to be partnering with The Living End to launch our brand new Four’N Twenty Loaded! Rolls into the market."
"Celebrating our heritage and bringing this Rock’N Roll campaign to life with a live music gig in the middle of Sydney is a moment that people will talk about for years to come.”
Chris Cheney, lead singer of The Living End said; “We’ve been a big fan of Four’N Twenty ever since we were kids, and love grabbing a sauso roll on the road when we’re on tour. We’re thrilled to be partnering with the brand to combine two of our favourite things - great Aussie rock with great Aussie food."
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