Former creative director Rodd Martin has launched Smart Video Australia, the first Australian real time, personalised video platform, designed to use data to boost customer engagement.
The Smart Video Australia platform uses customer data to deliver personalised video, created in real time, which can be customised with text, images and voice. It can accommodate customer databases of 10 million-plus and can be used to create an infinite number of personalised video options.
Smart Video is currently implementing a pilot program to 50,000 customers of MasterCard's Cash Passport Prepaid Travel Money Card.
Martin who has previously held creative director roles with Brandhouse, Saatchi & Saatchi New Zealand and The Campaign Palace Melbourne, said other applications for the platform include video banking, service offers for utilities, airline reward points video statements and customer boarding or welcoming videos.
“Personalised video is the next crucial step in the evolutionary process of video content and the move towards a more personalised approach to customer life cycle management,” Martin said.
“Smart Video seamlessly combines data, personalisation and video to create an incredibly compelling and effective piece of communication.”
Martin also said Smart Video discussions with other companies about rolling out the platform including several Top 50 ASX listed companies.
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