Former Blaze Melbourne associate creative director Brendan Moore and senior creative and copywriter Angus Williams have combined their talents to kickstart a new creative venture called The Animals.
The creative duo say The Animals' business model will build on "creative nomad" and "hybrid agency" prototype which has seen success in Europe.
Moore says they explored agency, consultancy and collective models but wanted to start something that was "more versatile".
"The Animals have a way of project-based working both agencies and clients are responding to well, and at the same time we maintain utmost confidentiality," Moore says.
"Currently we are dealing with small-to-medium sized agencies that love having big agency thinkers on-demand. We’re also dealing with clients that love our no-nonsense approach and minimal layers."
Williams says the new business will combine his and Moore's broad experience to offer an "all-rounder ability" for clients.
"The Animals are about making creative resourcing zero hassle," Williams says.
"Our expertise in recent years spans brand, retail, FMCG, HR and financial services and we’ve worked across five states – so we understand many of the nuances market-to-market. We’ve also dealt with three of the big four consultancies as their agency of choice as well."
Prior to working at Blaze, Williams spent over 20 years in the industry working with agencies including Hardwire, T20 Group, Publicis Australia and Frontier Advertising.
Moore has worked as both a freelance creative and with agencies including Tribal Worldwide Melbourne and Wellcom.
Based in Melbourne, The Animals is currently working with multiple agencies and clients including retailers and government in three states.
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