Forethought has promoted Sacha Cody to general manager of client success - following a successful period as senior director - with a focus on leading and developing the marketing advisory, strategy and analytics firm’s burgeoning expansion across APAC.
While leading the Forethought APAC expansion, Cody will also continue to provide high-level strategic guidance to key clients, driving success for the firm’s existing clientele.
“Sacha is one of the most trusted and relied upon marketing strategy leaders that we have at Forethought, with significant expertise across brand, communications and CX," said Darren Stein, global CEO of Forethought.
“Not only does Sacha have extensive experience helping senior executives make strategic and profitable decisions across their brand, communications and CX offerings, [but] he has worked in senior roles across APAC including in China and Hong Kong.
“Sacha is the perfect choice to lead our Asia-Pacific expansion and has already gained the plaudits of several of our key clients in the region”.
Cody said: “I’m excited to be given this opportunity to partner with our strategic clients to unlock growth, by leveraging Forethought's set of capabilities across brand, communications and CX”.
“I’m very confident I can lead and develop our Asia-Pacific business and continue to help senior executives across the region make effective marketing and strategy decisions”.
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