Fifth radio ratings delayed by COVID restrictions

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 30 July 2021
 
Getty

The fifth metropolitan radio survey will be delayed by one week to August 31 due to the tightened coronavirus restrictions in greater Sydney.

A large percentage of ratings provider GfK’s administration and data processing staff are based in the expanded group of eight local government areas (LGAs) listed as areas of concern.

The LGAs were subject to harsher lockdown conditions this week by the state government.

“GfK has been impacted by the new rules which restrict travel out of the eight LGAs of concern to authorised essential workers only,” says CRA CEO Joan Warner.

“The actual survey work itself is not affected, but a short extension of time is required for processing the results given the challenging circumstances.

“GfK is well prepared with contingency plans already in place but to take into consideration any delays due to the hard lockdowns, CRA agreed to allow a little more time for the processing of the results.”

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