Fairfax Media has launched a mobile ad unit designed to take over the background of its Weatherzone app, and serve relevant ads based on weather conditions.
The “The Eclipse” unit is a clickable static image that directs users to places where they can buy Telfast hayfever products.
The mobile ad is based on a ‘Pollen Index’ that delivers ads promoting Telfast hayfever products to Weatherzone app users on high to extreme pollen days.
Weatherzone head of product Todd Baker said: “The Eclipse is a non-invasive ad unit that sits behind the app’s content, adding to the user experience with relevant information based on the conditions.”
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