Fairfax is making a play for the space an inch away from your eyeball, launching a Sydney Morning Herald news app for the much-hyped Google Glass platform.
While the technology isn't available in Australia yet, it told media that ex-pats in the US and UK would be the guinea pigs for the app.
Fairfax's media mobile director Stefan Savva said the app would be powered by the voice control capabilities of Glass, with the app to summarise the top stories into the glass environment.
When the user selects a story, it will use text-to-voice technology to play an audio track directly from the Glass speaker.
Fairfax media's general manager or product solution Mark Cohen said this offering would be the start of the publisher targeting new tech.
“Being constantly connected is the biggest change in consumer behaviour we will see in this generation. This offers vast opportunities to publishers to harness new technology and bring content to their mobile audiences, as well as opening up new opportunities to advertisers,” he said.
“Over the next two years, we will see wearables, the connected car, connected home, location services and messaging apps launch and come into their own with connected users.
"These are just some of the new platforms that our digital audiences of more than seven million Australians are thinking about and so are we."
The app was developed as part of Fairfax's Ignition program, which focuses on the development of proof-of-concept products which are later assessed for market viability.
Fairfax said the app, on Google Play, would be ready to roll out down under as soon as Glass luanches locally.
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