Facebook is making it easier for advertisers to connect with movie-goers.
The social media giant is rolling out a Films tab, movie reminder ads and showtime ads.
Movie reminder ads allow people to tap an Interested button and receive a reminder in their Facebook notifications when the movie is released, much like an Event on Facebook.
It’s also releasing showtime ads for movies already in cinema. Showtime ads display time and location details for the movie when tapped.
Facebook has worked with major exhibitors, such as Universal Pictures, to roll out the service, saying advertisers have already seen results driving showtime lookups and ticket sales during testing.
“Facebook is a powerful discovery platform for our films and the new Interested button means we can now identify fans early in the campaign and then effectively remarket with session information, making path to purchase seamless,” Universal Pictures marketing director Suzanne Stretton Brown says.
“Dreamworks’ new animated family release Abominable will be the first film to benefit from the new showtimes functionality and we can’t wait to see the results.”
The advertising tools have been available for all film studios in the US and UK since August.
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