Extreme Reach, an asset management solution for TV and video advertising, has rebranded as XR and gone on a hiring spree of senior executives.
XR reflects Extreme Reach’s position as a global technology company.
The new hires: Meredith Brace, CMO; Donna Kladis, chief information and security officer; Eric Rubenstein, chief legal officer; Simon Sikorski, president, global operations.
XR also announced the appointment of Jo Kinsella as global president of SourceXR, the company's platform to power creative storytelling.
Kinsella was previously president of global ad delivery and measurement company Innovid, a role she took on after the acquisition of TVSquared, which she co-founded.
“The XR brand launch follows a period of completing key integrations to provide clients with a single unified platform, transparency and control,” says Louisa Wong, a media agency senior executive who was appointed CEO in May last year.
“As we transition to XR from Extreme Reach, XR is still the same company you trust to move your creative forward by delivering content to any screen, anywhere in the world, with valuable insights that help transform your business.
XR acquired Australia's TV and cross-media advertising delivery platform Adstream in 2021.
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