Experience and entertainment agency Supergiant opens in Sydney

By AdNews | 17 July 2024
 
Supergiant founding team.

A collective of creative, event, design and production experts have united to launch an immersive experience, content and entertainment studio Supergiant based in Sydney, London and Singapore. 

Founded by ex-Imagination director Heath Campanaro, and Heckler co-founders Will Alexander and Jamie Watson, alongside ex-Imagination creative director Simon Connell, Supergiant brings design, VFX, entertainment, lighting, technology and music together.

Supergiant’s debut project saw the team work on Glastonbury, providing large format content design and production for three of the music festival’s biggest stages.

The Pyramid Stage and the Other Stage featured over 250 motion graphics packages designed by Supergiant in collaboration with the festival’s graphic artist Stanley Donwood. They also did the Dragonfly installation (created by Arcadia Spectacular) and the DJ Stage.

Supergiant co-founder and managing director Heath Campanaro said Supergiant was founded to create the kind of experiences that humans all love, crave and rave about.

"To entertain people and to immerse them in design, music, light, technology and ideas that create core memories," Campanaro said.

“Simon and I have had a long and incredible creative partnership however partnering with Will and Jamie – whom together at Heckler have created some of the world’s most exceptional art installations, music videos, live events, activations and experimental performance pieces, together we now bring a whole new level of artistry to Supergiant.”  

Supergiant co-founder and director Will Alexander said the agency is excited to see the awesome potential of this partnership.

"Heath has an unrivalled reputation in the event industry, and he and Simon have delivered some of the biggest and most dynamic live experience projects on the planet," Alexander said.

"When you add the high-end artistry Jamie and I have built at Heckler, plus the depth of our teams across Sydney and Singapore, you get this multiplication effect that is really hard to beat.

"We know we’re on the cusp of something new and really exciting!” 

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