Former Domino’s chief marketing officer Melody Livingstone has been named as the CEO of Australian natural skin care brand MooGoo.
Livingstone, who left the fast-food chain in April after two years as the top marketer, takes over from MooGoo founder and current CEO Craig Jones. She will be focused on growing the brand which launched in 2005.
“MooGoo has a lot of potential for further growth and I’m delighted to have joined the team,” Livingstone says.
“MooGoo is a brand I align with personally, due to its values and ingredient philosophy. It stands out in an industry polluted with products containing synthetic and harsh chemicals.
“Consumers are becoming more and more ingredient-conscious, and what attracted me to the role at MooGoo was the potential for growth here in Australia and also overseas.”
Jones says he appointed Livingstone due to her strong marketing background, including as Domino’s CMO and Youfoods head of marketing.
“Her brief is to grow MooGoo while taking care of our customers and everyone who works here,” Jones says.
“I will be quite involved at first as there are many decisions to be made that require knowing the history, however, I want to be careful to give Melody the scope to make decisions and authority.”
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