CX agency Tortoise & Hare appoints Martin Carlill to digital lead role.
Carlill is a trusted customer advisor to Australian brands like Everyday Rewards, nib, Virgin and Qudos Bank. He is the former co-founder and managing director of Bespoke Agency (acquired by Overdose Digital in 2017), and brings over 24 years of global digital experience. And an accomplished digital marketing educator and academic at RMIT, Charles Sturt University and General Assembly.
Carlill will work in close collaboration with the strategic, brand and loyalty disciplines offered by the agency to drive digital projects for clients, build upon Tortoise & Hare’s existing digital credentials and further entrench the agency at the forefront of digital excellence.
Carlill said: “Tortoise & Hare is in the middle of an extremely promising growth period which has been a direct result of consistently delivering innovative and customer-focused initiatives for clients.
“With so much momentum behind this incredible team of experts, I’m looking to hit the ground running.”
Carlill’s extensive experience spans both the UK and Australia, where he has delivered detailed strategies and commercially driven activations for both blue-chip brands and nimble start-ups.
Tortoise & Hare director, Oliver Stewart, said: “Martin is going to be a great cultural additional to the team and a digital powerhouse for the business.
"But what really sets him apart is his expertise as a facilitator, mentor and coach in the rapidly transforming digital landscape.”
Tortoise & Hare director, Angela Cobb said: “We’re entering 2023 with so much momentum.
"Martin joins us at the perfect time as we bring on new clients and continue to deliver innovative digital solutions that keep our clients ahead of the game.”
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