Independent European partnership marketing agency Silverbean has opened its first international office in Sydney.
Silverbean has been working with brands across Europe for more than 17 years from its headquarters in Newcastle, England.
The Australian Silverbean office is being headed up by former Silverbean employees Annabel Gray, associate director, and Nichola Howard, senior affiliate marketing manager.
Gray says while the Australian digital landscape is evolving, there’s a vast amount of opportunity for growth which local brands aren’t currently capitalising on.
“In Australia, only 70% of the top 100 retailers have an affiliate program, and outside of this group it’s even less," Gray says.
"Comparatively, in the UK and US partnership marketing is seen as a crucial tool for business growth that if given the right strategic focus can result in massive increased awareness and ROI.
“For example, on average we see a revenue increase of 40% within the first three months for our clients by helping them realise the full potential of partnership marketing. It really is that impactful.”
Silverbean currently works with global and SME clients across a range of industries to maximise their partnership program.
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